Target is introducing their first private line of nail polish, beginning January 17! Read on for more.
January 6, 2016 - Looking for a long-lasting mani/pedi but don’t want the hassle of UV lights or have time to get to the salon? Searching for a stellar selection of colors that come with a sweet price tag? We were too! That’s why we’re launching defy & INSPIRE, a new nail care collection available exclusively at Target.
“Our guests love coming to Target because we make it easy and affordable for them to update their look, whether that’s a new throw pillow, skirt or fresh new nail color,” said Dawn Block, senior vice president, Target.com, mobile and beauty merchandising, Target. “defy & INSPIRE is the most recent addition to Target’s roster of exclusive brands, offering our guests access to the latest beauty technology and affording them the ability to achieve salon-quality results in the convenience of their own home.”
At just $7.49 a bottle, defy & INSPIRE features 38 stunning shades—all featuring tongue-in-cheek pop culture-inspired names like “Rose Ceremony” and “Real Housewife”—as well as a base and top coat. Plus, the line boasts a patented formula that delivers a no-chip mani/pedi without the hassle of lights or other tools (Read: you can take the polish off anywhere using any traditional nail polish remover!).
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