Wednesday, January 6, 2016

Target Launches Their First Private Line Of Nail Polish

Target is introducing their first private line of nail polish, beginning January 17! Read on for more.

January 6, 2016 - Looking for a long-lasting mani/pedi but don’t want the hassle of UV lights or have time to get to the salon? Searching for a stellar selection of colors that come with a sweet price tag? We were too! That’s why we’re launching defy & INSPIRE, a new nail care collection available exclusively at Target.
“Our guests love coming to Target because we make it easy and affordable for them to update their look, whether that’s a new throw pillow, skirt or fresh new nail color,” said Dawn Block, senior vice president,, mobile and beauty merchandising, Target. “defy & INSPIRE is the most recent addition to Target’s roster of exclusive brands, offering our guests access to the latest beauty technology and affording them the ability to achieve salon-quality results in the convenience of their own home.”
At just $7.49 a bottle, defy & INSPIRE features 38 stunning shades—all featuring tongue-in-cheek pop culture-inspired names like “Rose Ceremony” and “Real Housewife”—as well as a base and top coat. Plus, the line boasts a patented formula that delivers a no-chip mani/pedi without the hassle of lights or other tools (Read: you can take the polish off anywhere using any traditional nail polish remover!).


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