Saturday, April 26, 2014

OPI Unveils Ford Mustang Collection

TAKING THE 'PEDI TO THE METAL' – OPI UNVEILS FORD MUSTANG NAIL LACQUER COLLECTION
  • 50th anniversary of Ford Mustang inspires new OPI nail lacquer collection
  • Limited-edition collection capturing spirit, passion and excitement of Ford Mustang will be available in U.S. stores in July
  • Six standout hues debut, including hero color Race Red, 50 Years of Style, Queen of the Road, Girls Love Ponies, Angel with a Leadfoot and The Sky’s My Limit
OPI and Ford Motor Company are going full throttle and taking the “pedi to the metal” with the official launch of the limited-edition nail lacquer collection inspired by the popular Ford Mustang. The OPI Ford Mustang collection features six Mustang-inspired shades that are set to hit U.S. stores in July.
Coinciding with Mustang 50th anniversary celebrations this year, OPI marks the milestone with a standout collection of colors – all capturing the spirit, passion and excitement of Ford Mustang.
“For five decades, Mustang has represented some of the best of American culture, inspiring a feeling of freedom and independence,” says Melanie Banker, Mustang marketing manager. “We are excited to celebrate the iconic Ford Mustang with OPI and tell its story through color.”
Pony-up with color
Developed by OPI Co-Founder and EVP Suzi Weiss-Fischmann, the collection uniquely expresses the spirit of Mustang.
“Nail color, just like the car she drives, is the ultimate expression of a woman’s personality,” says Weiss-Fischmann. “Automobiles are synonymous with style, and there is a special kind of love affair between a woman and her car.
“These lacquers celebrate a woman’s pursuit of excitement and invite OPI fans to accentuate their personal style and embrace Mustang’s adventurous spirit through color,” she adds.
Ford Mustang by OPI includes these six limited-edition shades:
  • Race Red: The hero color of the collection, Race Red pays tribute to one of Mustang’s signature colors and brings to life the passion and excitement of the iconic car
  • 50 Years of Style: Just like Mustang, celebrate all your milestones with this made-to-party golden pearl
  • Queen of the Road: Inspired by Mustang’s dramatic and perfectly appointed cabin, a black interior evokes sophistication and will always be a classic – just like the little black dress
  • Girls Love Ponies: A woman is multifaceted; this grown-up pink acts as a reminder of her femininity, even as she takes to the wheel of the powerful pony
  • Angel with a Leadfoot: Drive up and say “halo” to this celestial white. Whether worn alone or as an accent, white is essential to a woman’s wardrobe and to making a statement
  • The Sky’s My Limit: There is nothing like the freedom of the open road and shimmering, endless blue sky. This aqua hue awakens a woman’s sense of adventure and is a trend shade for summer going into the fall.

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