TAKING THE 'PEDI TO THE METAL' – OPI UNVEILS FORD MUSTANG NAIL LACQUER COLLECTION
50th anniversary of Ford Mustang inspires new OPI nail lacquer collection
Limited-edition collection capturing spirit, passion and excitement of Ford Mustang will be available in U.S. stores in July
Six standout hues debut, including hero color Race Red, 50 Years of Style, Queen of the Road, Girls Love Ponies, Angel with a Leadfoot and The Sky’s My Limit
OPI and Ford Motor Company are going full throttle and taking the “pedi to the metal” with the official launch of the limited-edition nail lacquer collection inspired by the popular Ford Mustang. The OPI Ford Mustang collection features six Mustang-inspired shades that are set to hit U.S. stores in July.
Coinciding with Mustang 50th anniversary celebrations this year, OPI marks the milestone with a standout collection of colors – all capturing the spirit, passion and excitement of Ford Mustang.
“For five decades, Mustang has represented some of the best of American culture, inspiring a feeling of freedom and independence,” says Melanie Banker, Mustang marketing manager. “We are excited to celebrate the iconic Ford Mustang with OPI and tell its story through color.”
Pony-up with color
Developed by OPI Co-Founder and EVP Suzi Weiss-Fischmann, the collection uniquely expresses the spirit of Mustang.
“Nail color, just like the car she drives, is the ultimate expression of a woman’s personality,” says Weiss-Fischmann. “Automobiles are synonymous with style, and there is a special kind of love affair between a woman and her car.
“These lacquers celebrate a woman’s pursuit of excitement and invite OPI fans to accentuate their personal style and embrace Mustang’s adventurous spirit through color,” she adds.
Ford Mustang by OPI includes these six limited-edition shades:
Race Red: The hero color of the collection, Race Red pays tribute to one of Mustang’s signature colors and brings to life the passion and excitement of the iconic car
50 Years of Style: Just like Mustang, celebrate all your milestones with this made-to-party golden pearl
Queen of the Road: Inspired by Mustang’s dramatic and perfectly appointed cabin, a black interior evokes sophistication and will always be a classic – just like the little black dress
Girls Love Ponies: A woman is multifaceted; this grown-up pink acts as a reminder of her femininity, even as she takes to the wheel of the powerful pony
Angel with a Leadfoot: Drive up and say “halo” to this celestial white. Whether worn alone or as an accent, white is essential to a woman’s wardrobe and to making a statement
The Sky’s My Limit: There is nothing like the freedom of the open road and shimmering, endless blue sky. This aqua hue awakens a woman’s sense of adventure and is a trend shade for summer going into the fall.