Coty subsidiary OPI Products has announced a new collaboration with The Coca-Cola Company, owner of leading brand Coca-Cola.
Several of the group’s most recognised brands – including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta – will be the inspiration for a line of OPI limited-edition nail lacquers that will launch internationally in June 2014.
“We’re excited to partner with OPI, a pre-eminent nail polish brand with global reach and influence among our core target teen audience,” noted The Coca-Cola Company Group Director Worldwide Licensing Kate Dwyer.
“Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”
“As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company,” added OPI Co-Founder and Executive Vice President Suzi Weiss-Fischmann. “These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”
Source: The Moodie Report