I received an eMail from Lancôme announcing these as an "exclusive pre-sell for a limited time only". Dewy color lip perfector is how they describe the new Lip Lover product. They're priced at $23.00 each, and are available in 5 shades. More description from their web site:
Captivating color intensity combines with the hydration of a balm in this new 3 in 1 elixir formula that truly loves your lips. Now get the color & shine you crave without sacrificing on moisture, because your lips deserve everything they love!