Wednesday, August 1, 2012

Azature Launches $250,000 Nail Polish

I sift through press releases I receive and try to post the ones I think you're most interested in, or the ones that seem like really great deals. Well here's a deal for you...if you have an extra $250,000 you're looking to spend! Don't despair if you can't come up with the money, because they are offering another option at $25.00. I'd be interested to know who buys it. So raise your hand if you're going to order it!

Redefines Luxury by Launching a Black Diamond Nail Polish
Most Expensive Nail Polish in the World

July 2012, New York City – To the one-percenters, listen up because AZATURE is shaking up the fine-jewelry world with the launch of AZATURE Nail Polish. Toted as the most expensive nail polish in the world, AZATURE Nail Polish is the latest offering from the black diamond king. This celebrity and royalty designer is bringing a whole new meaning to the phrase “dripping in diamonds” by introducing this ultra-luxe product to the beauty market.

Retailing for $250,000, the exclusive AZATURE Nail Polish contains 267 carats of black diamonds, assuring that the woman who wears it really is the chicest of them all. Limited to just one bottle, it also makes it a one-of-a-kind, limited edition item from the world of AZATURE.

For those that can’t afford the $250,000 price tag, Azature created polish that will contain a real black diamond and retail for $25. Packaged in a .5 oz / 15 mL diamond shaped bottle, the nail polish is offered in AZATURE signature black and coats on with a glittery sheen that resembles the sparkle of an AZATURE diamond.

“The black diamond is the ultimate fine jewel. Its combination of beauty, mystery, and sophistication makes it a timeless luxury. One day I thought, ‘why not showcase this style on nails?’ So I developed a Black Diamond Nail Polish with the same attention and quality as my jewelry, in order to preserve the elegance of the black diamond. I am thrilled to offer this new twist on fine-jewelry!”

The lower-priced nail polish will be available to consumers at Fred Segal beginning August 2012.


  1. Gee, I think I'll wait to see swatches...


  2. I'll wait for swatches before I decide. :P

  3. I've seen some Lynnderella's polishes being sold at ridiculous prices, so I wouldn't be surprised if someone bought the $250,000 polish.

  4. That is NUTS! I would have trouble spending the $25! I'll stick with OPI and Essie :p

  5. That is some truly awful grammar. Was that their press release?