Giovanni's 2chic Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir has a very long name, but in short order, this product softens, protects, smooths and adds shine to your hair. I simply apply one pump of the product into my damp hair from roots to end, and proceed to blow dry it. The product itself is a white medium consistency cream with a very light pleasant fragrance. Previously, I used a straightening lotion (Redken Straight) and a protectant shine product (CHI Silk Infusion) prior to blow drying, so the Giovanni product allows me to use one product instead of two.
This product retails for $8.99 and recently hit the shelves at Target stores nationwide. This comes in a 4 fl. oz. plastic bottle with a pump style top.
My hair is very fine and blunt cut to fall just below my ear lobes. I have a friend with long, course hair who I had test it out also. We both are very happy with the results, the only difference being that I need very little product, while she needs to use 3-4 pumps for her hair type/length. We both experience high shine, far fewer flyaways around the hair line, and overall smoothness. The new 2chic line with Brazilian Phyto-Keratin and Moroccan Argan Oil contains a range of eight products including a body wash, body lotion, shampoo, conditioner, and various styling products. Below is more information from Giovanni about this product:
2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir
NEW from Giovanni Cosmetics
Finally a styling product that is actually good for hair. Giovanni Cosmetics’ NEW 2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir is a leave-in treatment also made for styling. Twice the benefit in one product is 2chic™.
2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir seals the deal, protecting hair from the elements as it locks in glossy radiance. Even blow dryer and flat iron heat is no match for its powers. This penetrating 2-in-1 treatment and styling serum shields hair from the elements (even styling heat) then locks in sleek texture, unbelievable softness and shine. To be 2chic™: Take a trip. Distribute evenly through damp hair. Delight in magnificently sleek, super-soft, shiny tresses.
Smooth & style every strand
Seduce with softness & shine
Defend against split ends
Safe for color treated hair
For all hair types
Eco Chic Technology™
100% Vegetarian Ingredients / No Animal Testing
Phyto-Keratin is a plant-sourced protein
NO phthalates / artificial fragrance / dyes / sulfates / parabens / PEGs
Ingredients: Aqua (Purified Water), Glycerin, Stearyl Alcohol, Cetyl Alcohol, Panthenol (Pro-Vitamin B-5), Dimethicone, Tocopheryl Acetate (Vitamin E), *Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Paullinia Cupana (Brazilian Cocoa) Keratin Extract [Phyto-Keratin], *Aspalathus Linearis (Rooibos Tea) Extract, *Cocos Nucifera (Coconut) Oil, *Macadamia Tenifolia (Macadamia) Seed Extract, *Butyrospermum Parkii (Shea Butter) Extract, Polysorbate 60, Sodium Benzoate, Citric Acid, Benzyl Alcohol, Phenoxyethanol, Natural Fragrance. *USDA Certified Organic.
2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir MSRP $8.99 available at Target March 2012. For more information please visit www.giovannicosmetics.com.
*Product featured was furnished by the manufacturer or PR firm for consideration.