Update: Congratulations to the winner, Beauty to Love! Thank you to all who entered.
IO Beauty is launching on QVC this Friday, February 17 at 10:00 PM on the Lisa Robertson Show. I don't normally offer giveaways on products that I haven't personally used, but this is an exception because it's a fantastic opportunity for one of my lucky readers to win a complete 4 piece IO Beauty Skin Care Set. I am however, quite familiar with the cosmetics line of one of the founders, Sue Devitt. She makes a wide range of beautiful cosmetics that I would put in the same quality/price range of brands such as Estee Lauder and Laura Mercier. Sue Devitt has partnered with Tanya Zuckerbrot, who is a nutrtionist and best-selling author. You can learn more about both of IO Beauty's creators here. After reading through the press material and exploring the IO Beauty web site, I was convinced that this product line was worth sharing with you, sight unseen, so to speak.
The concept and science of IO Beauty is worth a read, and you can learn much more about it by visiting their web site. What's unique about this skin care regimen in addition to their science, is that you actually ingest the Boosters drops for optimum results. It's a dual use product, because the Booster drops are also designed to be mixed with the Treatment Concentrate to form step one of the regimen, which is to apply this combination as a serum. You then follow that application with the Moisture Concentrate, and also included is an Eye Concentrate, which is applied around the eye area. The 4 piece set includes the following:
-IO BEAUTY Protect/Rejuvenate IO BOOSTERS
-IO Beauty Protect/Rejuvenate Treatment Concentrate
-IO BEAUTY Protect/Rejuvenate Moisture Concentrate
-IO BEAUTY Protect/Rejuvenate Eye Concentrate
Women who used IO BEAUTY Protect Rejuvenate experienced:
-90% Improved Appearance of Skin
-80% Improved Firmness
-97% Improved Hydration
-97% Smoother Skin
-100% Liked the Taste of the IO BOOSTER
Here's what you need to do to enter! Below is the information that I received in the press release. If you're going to enter to win something, you want to know what it's all about, right? There are 5 questions at the end of the post, all pertaining to IO Beauty and their product line. If you read about their line, you should be able to answer the questions. One random winner will be selected, and if they've answered all of the questions correctly, they win. If not, I'll let random.org continue to select winners until we get one with all 5 correct answers. Entries will be accepted until midnight, February 20. The winner will be contacted on February 21. U.S. residents only, as the prize will be mailed from the manufacturer or PR firm. So go ahead and read the information below, enlighten yourself on this product line, and leave your answers in the comments section! No need to copy and paste the questions, just list your 5 answers in the order that the questions appear. (Note: I had this set up with a Rafflecopter entry form and it was not loading correctly. I'm now using the comments to accept entries. Please leave your eMail as well so that I can contact you should you win. If you would prefer not to leave your eMail, please check back on Tuesday when I announce the winner, and then you can contact me. I apologize for any inconvenience.)
ONLY TWO DAYS AWAY! QVC unveils a new way to boost your beauty inside and out: io BEAUTY, a synchronized topical and ingestible skincare regimen designed to deliver comprehensive beauty benefits. Developed by renowned beauty expert Sue Devitt and leading nutritionist Tanya Zuckerbrot—top experts in outer and inner beauty, respectively—io BEAUTY launching on QVC, bringing a new dimension to the multi-channel retailer’s renowned range of beauty offerings.
INTRODUCING IO BEAUTY
FOR RADIANT, HEALTHY SKIN INSIDE AND OUT
THINK: “Beautrients” to promote inner and outer beauty.
WHAT IT IS: A synchronized topical and ingestible skincare regimen for comprehensive beauty benefits. Women are constantly seeking the latest beauty breakthroughs, from the newest serum to the most innovative ingestible. For the first time, io BEAUTY introduces a truly synergistic regimen comprised of inner and outer beauty technology, creating a comprehensive system to deeply hydrate, diminish fine lines and wrinkles, and foster fresh, radiant, healthy skin. By combining breakthrough, cutting-edge technology, clinical levels of advanced ingredients and powerful antioxidants in a topical/ingestible regimen, io BEAUTY delivers enhanced, boosted results inside and out. The brand’s apply/digest™ technology allows the io BEAUTY regimen to synergistically treat, protect and rejuvenate topically and internally for visible results that can be attributed to the complete regimen. The technology synchronizes the high-performance ingredients found in the topical and ingestible formulas for the ultimate in healthy, younger-looking skin.
Developed by renowned beauty expert Sue Devitt and leading nutritionist Tanya Zuckerbrot—top experts in outer and inner beauty, respectively—io BEAUTY features a first-of-its-kind formula that’s used as both a topical treatment and an ingestible treatment, pioneering a new beauty breakthrough that’s literally good enough to eat. Created through a trade secret extraction process, the unprecedented product is packed with a high-level of beauty nutrients (“beautrients”) handpicked by the experts to deliver maximum anti-aging benefits. Non-sticky and never bitter, the state-of-the-art topical/ingestible formula is the first-ever product to provide powerful protection against the aging process.
Comprised of a Protect/Rejuvenate Beauty Booster, Treatment Concentrate, Moisture Concentrate, and Eye Concentrate, the complete regimen is designed to foster glowing, youthful skin both inside and out. The key component of the regimen, the io Beauty Booster is a blend of biodynamic Wild Australian Blackberry, Goji Berry, Mangosteen, Açai and Equis AV that is applied topically (combined with the Treatment Concentrate to create a powerful serum) and ingested internally (to deliver the USDA’s daily recommendation of 3,200 ORAC units, the scientific measure of antioxidants). The Beauty Booster works synergistically inside and out in the following ways:
APPLY: Topically, the io Beauty Booster is combined with the io Treatment Concentrate, a blend of clinical anti-aging ingredients including Ridulisse C and Aquatic Collagen, to activate the io Synergy Complex. When applied, the hybrid serum is brought to deep layers of the skin through a Liquid Crystal delivery system to help protect skin from free radical damage and rejuvenate the skin’s appearance.
DIGEST: To experience the inner beauty benefits, drop the food-grade, calorie-free, “beautrient”-enhanced Beauty Booster under your tongue or mix it into water or juice. Just a few drops of the exclusive blend of minerals and antioxidants provide comprehensive protection and revitalizing benefits from the inside out.
WHAT IT COSTS: $32-$75
WHERE TO FIND: www.shopiobeauty.com and www.QVC.com
1. What does I/O stand for?
2. For topical application to the skin, what other IO Beauty product would you mix the booster with?
3. What type of special “delivery system” is used in IO Beauty?
4. What are 2 of the active ingredients?
5. How many ORAC units (the scientific measure of anitoxidants) does the IO Beauty Booster deliver?