THE ESTÉE LAUDER MAD MEN® COLLECTION
A Limited Edition Makeup Collection Inspired by the Award Winning AMC Drama Mad Men®
In an exclusive partnership with the Emmy® and Golden Globe® award-winning AMC drama Mad Men®, Estée Lauder will introduce two limited edition makeup collections. The first Estée Lauder Mad Men® Collection will debut in March 2012, timed with the premiere of Season Five, and the second collection will launch with Season Six in 2013.
The first collection features two classic makeup items inspired by the look of the women featured in Mad Men’s ® 1960’s New York City setting. Bold, red lips and creamy, rouged cheeks define this iconic moment in time:
− Estée Lauder Mad Men® Collection Lipstick in Cherry features a cream satin finish and continual moisture delivered to lips for smooth, rich color.
− Estée Lauder Mad Men® Collection Creme Rouge in Evening Rose is an easily blendable and buildable formula that highlights cheeks with a dewy, smooth and natural finish.
The Estée Lauder Mad Men® Collection advertising was shot by world-renowned photographer Craig McDean and features Estée Lauder spokesmodel Constance Jablonski. The outer carton for the collection is a custom design inspired by the Estée Lauder packaging from the 1960’s.
Estée Lauder Mad Men® Collection Lipstick in Cherry is packaged in a fluted golden case in a leather-like gold pouch. Estée Lauder Mad Men® Collection Creme Rouge in Evening Rose is also housed in a fluted golden compact and leather-like pouch. The inner rim of the compact features an embossed stamp signifying the name of the limited edition collection – Estée Lauder Mad Men® Collection.
Set in 1960’s New York, the sexy, stylized and provocative AMC drama Mad Men® follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising firm Sterling Cooper Draper Pryce, an ego-driven world where key players make an art of the sell. Mad Men® is produced by Lionsgate and will launch its fifth season in March, 2012.
The Estée Lauder Mad Men® Collection will be available for a limited time beginning March 2012 exclusively at Bloomingdale’s stores nationwide, http://www.bloomingdales.com/ and http://www.esteelauder.com/.
Estée Lauder Mad Men® Collection Lipstick in Cherry $25.00
Estée Lauder Mad Men® Collection Creme Rouge in Evening Rose $40.00
Prices are suggested retail.
Mad Men® is a registered trademark of Lions Gate Television, Inc.
Photo & press release courtesy of Estee Lauder