It's a nice option to have, and especially nice for those consumers who enjoy doing their own nails and want their manicure to last for up to two weeks. This product will be available at the end of November, and you can find SensatioNail at Walmart and select CVS stores. I signed up here on the site for a free coupon (not sure what it is yet, but hopefully it'll show up!) to use toward my first purchase. You can read the complete press release after the photos.
LAKE FOREST, Calif., Nov. 17, 2011 /PRNewswire/ -- Pacific World Corporation, the leading innovator and supplier of nail and beauty care products worldwide, announces the launch of SensatioNail™ Invincible Gel Polish under its acclaimed Nailene® brand. At the forefront of innovation, SensatioNail is a premium collection of at-home gel polish products that will provide users with up to two weeks of dazzling, damage-proof wear. With the resilient benefits of salon gel services—no chipping, no smudging, no breaking—in a do-it-yourself format, SensatioNail is a high performance, time saving and cost effective alternative.
"The overall nail care category has seen significant growth over the past year. As consumer focus and purchasing behavior has shifted to at-home, DIY products, we are thrilled to bring such an innovative product line to the market place," says Marwan Zreik, SensatioNail Vice President of Marketing and Research & Development. "SensatioNail is the answer to multiple consumer and category demands, and never before has a gel product collection of this quality been available outside of the salon space," adds Zreik.
SensatioNail will debut at the end of November at mass retailers with the launch of the SensatioNail Starter Kit, a powerful and compact system that is complete with all of the tools needed to achieve salon-quality results. The brand's patented polymer technology allows the polish to glide on smoothly, while the compact PRO 3060 LED Lamp harnesses LED light technology to flash harden SensatioNail gel polish to a radiant finish, with zero dry time. The brand will follow up the launch with a complete collection roll-out in January 2012, including the release of 12 fashion forward SensatioNail Invincible Gel Polish colors in both solid and shimmering finishes. The polish formula is free from Formaldehyde, Toluene and Dibutyl Pthalate.
SensatioNail Creative Director, Clara Lee, says, "At SensatioNail we don't want the gel manicure experience to be limited to the salon. After conducting multi-city focus groups to truly understand the needs and wants of our target demographic—including frequent and non-polish users—we invested in quality and innovation to bring women an affordable luxury that is relevant not only to their beauty routines, but to their lifestyles."
In addition, SensatioNail is committed to generating a strong digital presence. The brand's website, Facebook and Twitter pages went live on November 14th, and will be informational hubs to communicate with consumers across multi-media platforms. SensatioNail will provide an engaging experience for fans in an ongoing conversation about nail care tips, tricks and trends. This includes a library of instructional videos for various gel polish techniques that consumers can access through the web, or using a smart phone to scan QR codes located on all product packaging.
SensatioNail is available at Walmart and select CVS locations nationwide, and suggested product prices will range from $12.00-$60.00. For more information visit the brand at Facebook.com/SensatioNail, or on Twitter @SensatioNail.
*Photos from the SensatioNail web site.