Wednesday, November 9, 2011

American Apparel Launches Lip Gloss as Part of Beauty Line Expansion

American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the launch of its first line of Lip Glosses. The company will be offering nine shades of gloss, a colorful addition to its palette of Made in USA beauty products.

The nine colors feature equally colorful names, evoking an array of facets of the American Apparel experience. From Legalize LA--a bright red using the slogan of the company's call for immigration reform--to Pantytime--an apricot-toned pink named after American Apparel's yearly celebration of all things underwear--these brand themes are complemented by fresh shades that flatter a range of women and a range of looks. The offering includes its share of natural tones, nudes and bold color.

"We worked on the formula until we had a non-sticky application that moisturized and felt great on your lips. These are colors for everyone. Over the last few months of color trials employees were eager to see them and try them on, so we got to see how they performed on many different complexions. We're really happy with how pretty and natural they look on everyone," said Marsha Brady, a creative director for American Apparel.

The rave reviews of American Apparel's first beauty product, "Nail Lacquer," spurred the company to set an even higher bar for their lip glosses. Sourced and developed with a Los Angeles-based, vertically integrated family-owned business, who shared American Apparel's commitment to manufacturing excellence, the formula for American Apparel lip gloss does not disappoint. The collaboration produced a petroleum-, fragrance-, mineral oil- and cruelty-free gloss that requires only one application for long-lasting color.

"We're excited about our growing beauty category. It's been a dream for many of us here to offer a modern, sexy, high-quality cosmetic line with the same manufacturing principles we use for our made in USA cotton basics and we've done that here," said Dov Charney, CEO and founder of American Apparel.

American Apparel lip gloss is priced at $12 per tube and will be sold at American Apparel stores worldwide as well as online. The rollout of the lip gloss will begin in 50 select American Apparel stores and will quickly expand as the production run increases. The full color palette, ingredients, and photographs can be found in the American Apparel web store.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of June 30, 2011, American Apparel employed approximately 10,000 people and operated 254 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business that supplies high quality t-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e-commerce website at


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