Friday, September 23, 2011

HSN Presents Exclusive "Footloose" Products, Including Deborah Lippmann Nail Colors

I don't know how well the remake of the classic film Footloose will compare to the original version...not all, but most remakes never quite seem to hit the mark, you know? It's rare that I've seen a remake top the original movie, because it's not an original idea the second time around, and rather than enjoying the remake for what it is, I often find myself comparing it to the classic. So I don't know that I'll be watching the new version of Footloose. I'll probably let the original version and Kevin Bacon live on forever in my mind!

Even though the new Footloose doesn't offer us Kevin Bacon this time around, it does offer us an opportunity to add some new Deborah Lippmann exclusive Footloose inspired nail polishes to our collection! The Home Shopping Network will be hosting a 24 hour event on Wednesday, October 12 "offering an exclusive shopping experience that celebrates the highly anticipated new movie adaptation of the beloved 80's film, Footloose." Included in the brands and products will be four polishes by Deborah Lippmann: Almost Paradise, Dancing in the Sheets, Footloose, and Let's Hear it for the Boy.

Here's some more information about the HSN event:

"Footloose provides HSN an opportunity to integrate products across all our platforms in a new and exciting way," said Bill Brand, EVP of Programming, Marketing and Business Development. "HSN's entertainment integration strategy continues to build momentum and we are proud to collaborate with Paramount Pictures to bring this new interpretation of the classic film to our customers with a fun and entertaining shopping experience."

Inspired by the movie, the multi-platform HSN event will include the Fall's hottest collections of high-end contemporary footwear, fashions, accessories and beauty including the HSN debut of Zodiac USA and Keds. The event will also feature exclusive denim from Levi's Curve ID and footwear from DKNYC, Libby Edelman, La Victorie.

Designers Matt Bernson Special Project, Vince Camuto, Steven by Steve Madden and Twiggy LONDON will also have exclusive styles including their own version of the film's iconic red cowboy boots.

"I'm very excited to be a part of the Footloose special on HSN," said Twiggy. "My design team and I have put together some great boots and shows and I love them all."

In addition, the event will showcase beauty products from HSN favorites, including an exclusive "Powder Pop Set" by Benefit Cosmetics, special designs by Foot Petals and exclusive nail colors from Deborah Lippmann inspired by the iconic music from the film including "Almost paradise," "Dancing in the Sheets," "Footloose" and "Let's Hear it for the Boy." HSN will also offer Footloose movie branded merchandise including apparel seen in the film, exclusive posters, and the film soundtrack featuring artists Blake Shelton, Big & Rich, Cee Lo Green, David Banner, Whitney Duncan, Lissie and Zac Brown of Zac Brown Band . As additional support to the Oct. 12 event on HSN platforms, the multichannel retailer has also developed a custom Footloose movie themed magazine with the editors of Footwear News, cross channel cable spots, and print advertising in Lucky magazine. HSN will also sponsor the movie premiere in Los Angeles October 3.

"The broad scope of this HSN Footloose movie partnership combining pre-promotion on air and online with the daylong broadcast event, custom publishing, and a print campaign definitely will build the excitement for the film with the vast HSN audience," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. "We are thrilled to be working with the HSN team on such a valuable and integrated program."

Tune in for the HSN event "Footloose" on October 12. Special features, videos, community boards and cast biographies, can be found at HSN.com/footloose.


Source: PRNewswire.com

7 comments:

  1. I can't wait to see the movie. It was filmed close to me & some of the scenes were filmed in a bar I used to go to!

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  2. Mary, I just wanted to tell you that your new design is really cute! :)

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  3. Cool! I did not know that DL was going to have any more new polishes coming this year other than the couple holiday releases. I was given 2 of the 4 newer DL shades that came out for fall. I got the Red Brick one & Stormy Weather. Would like to get Billionaire. But I sure would not look a gift in the mouth! This was a real delightful surprised. It was an early b'day and get well gift all in one I was told. I am going to be in the hospital for my b'day this year. But that's a good thing - making progress on bone/tissue grafting that needs doing.

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  4. Hi Mary,

    just wanted to say that I like new look of your blog. At first I thought I was on the wrong blog;)

    Have a great weekend:)

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  5. Love the new look and thanks for sharing this news with us! :)

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  6. I'm interested in seeing the new movie. I love anything with dance & Julianne Hough from Dancing With the Stars is in it. The new look of the blog is fantastic.

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  7. Can't wait to see what they look like! The movie? Not so much. Not a huge fan of remakes.

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