Monday, July 25, 2011

In the News: Current Nail Stories on Madonna & Kia



I'm catching up on some of my reading this evening and thought I'd share a couple of links with Nail News you might find interesting. The first is from Fashionista discussing the possible copyright infringement by Madonna's newest nail polish addition to her line vs. Butter London. You can read about it here and see the similarities between the two brands.

In other news, auto maker Kia has come up with a crazy ad campaign that involves nail polish. I know how competitive the advertising industry is, and I know that coming up with the most unique approach to sell a product is an integral part of the job. But the video in this link is almost hard to believe! I don't know how effective it will be as advertising, but someone deserves extra points for such an endeavor! Adweek has the scoop here.

8 comments:

  1. The ad may very well be very affective if bloggers (like you and I.. .I've shared it too! lol) keep sharing it!

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  2. I love these posts about nails in the news!

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  3. And I thought when Dell did their laptop covers in OPI colors wacko! Now cars!

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  4. Wondering if Butter made this line for Madonna in the beginning of negotiations maybe? In the OLD days that most of you younger nail hounds don't remember because you were not born yet...there were only about 4 main high end manufactures of polish period. There is a reason why a lot of the really old polish bottles looked the same. One of the most recognizable back in the 70's and 80s was Este Lauder's polish and Mary Kay...yeah - made by the same company. Sort of same thing existed when it first came to VCR and DVD players...there were only a few (like 4) that even made these machines and put the name on whoever paid the $ for the production. They all looked a lot alike for the first couple years they were out in mass production. Now that small companies can make polish and it's not just a mega corp business, we have all these amazing lines. But it makes me wonder if there is nor more to the story here between Madonna and Butter London than what is out in the news right now? Come on - ya know Madonna is not going to build her own polish manuf. plant after all...she was in talks with other manufactures to do her line for her.

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  5. re: ad

    1. wonder what brand the polish is.

    2. why on EARTH would they use polish when acrylic paint would have been sufficient (and safer)? makes me think it's a put-on for the ad, assuming the creation is part of the ad.

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  6. I agree with "Beachgal", i think Butter London made this line for Madonna..it wouldn't be the first time we've seen this happen :)

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  7. Agree with the Beachgal and Jackie: Madonna is no dummy, she probably partnered with BL. The article is just speculation anyway.

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  8. I agree with the others. Really, how many polish manufacturing plants are there? It's probably all publicity! I'd rather have polish that looked like car paint than they polishing a car with nail polish. Nuts.

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