Sunday, April 24, 2011

Earth Week Focus & Giveaway: Day Seven!

Welcome to Day Seven, the final day of my Earth Week Focus! Alima Pure is a cruelty free natural mineral cosmetics line that strives to create greater economic opportunity, strengthen local communities, and preserve the environment. Each year they donate a percentage of their annual gross revenue to environmental organizations working to protect our planet. They also happen to make a fantastic range of minerals in gorgeous shades with flawless application and coverage.

Their limited edition Welcome to the Rainforest Collection is a perfect fit for my Earth Week Focus Series. This 4-piece set of earth-rich shades honors our Rainforests through color, and a portion of the proceeds goes to the Rainforest Action Network. Here's some more information about this collection:

In honor of earth day we pay homage to the "jewels of the earth" - our wild, delicate, ridiculously beautiful rainforests. This luxurious, yet completely natural set of four eyeshadows is packaged in a lovely box made from 37% recycled content. (Also completely recyclable - but you'll want to keep it!)

Bromeliad - a sparkling light green to refresh your spring color palette
Jaguar - a slinky, golden-brown shimmer that pairs with everything
Macaw - as vibrant as the tropical bird - light shimmering teal
Kapok - a deep, dark brown sparkle to bring depth to your look

This collection is available for a limited time. $2 from each collection sold will be donated to the Rainforest Action Network.

I reviewed this set previously, so if you'd like to view some swatches, you can find those here.

I've mentioned before that in addition to using Alima minerals for their intended purpose, they also work great as color additives for Franken nail polishes. I wanted to make something to wear today for Easter that resembled a delicate robin's egg. While I'm still in the midst of preparing our Easter dinner so I haven't yet done my nails, here's a quick look at what I came up with using Macaw and a sprinkle of Jaguar mixed into a white creme.

I'm very happy with the way it turned out! The mineral texture gives it a satin finish, just like a real egg. Maybe I should say an "egg shell" finish! I took these pictures in darker lighting, but outdoors in the sunshine it has some hidden shimmer. The two shades I used from the Rainforest Collection were a perfect combination for the tiny speckles I'd hoped to get for my robin's egg look.

One winner will receive the full-sized set of Welcome to the Rainforest, and my thanks go to Alima for joining in my Earth Day celebration. Because this prize will be mailed directly to the winner from Alima, this is only open to U.S. followers.

As with all of the daily Earth Day Focus prizes, entries will be accepted through midnight tonight. Please leave your eMail below in the comments if you'd like to enter.

*Prize furnished by Alima.


  1. wozniak(dot)30(at)osu(dot)edu such beautiful colors!

  2. mineral eyeshadow is one of my favorite things ever!

  3. I'd like to enter, thanks!!
    EStyles.WW@gmail. com

    :) Have a great day!

  4. Beautiful franken!

    I thought of wild bird egg shell too, when choosing my manicure for easter. I guess great minds think alike.. ;-)

    Happy Easter Mary!

  5. How lovely...and what a pretty franken!! jmarisol (at) gmail

  6. Love it!


  7. earth friendly eyeshadows! :)

  8. totally want these!!!!

  9. Love the franken!! :)

  10. gorgeous!!!

    supermoot12 at gmail dot com

  11. I remeber those swatches! The colors are so sparkly and pretty.


  12. I love how it turned out.looks really pretty

  13. Those are pretty! Thank you, Mary!

    m2hnj25 at gmail dot com

  14. What gorgeous colors <3

  15. these look lovely! :)

  16. So pretty!

  17. peripatetic33
    peripatetic33 at hot mail dot com
    oooh bromeliad looks quite pretty

  18. These are lovely colors and your swatches are great.
    Thanks for all of the giveaways you've had for Earth Week.
    Happy Easter!
    jryder416 at yahoo dot com

  19. hana.onee.sama[at]gmail[dot]com

    Thanks for the giveaway!

  20. lauraebier at gmail dot com

  21. Cool!
    sweetps123 (at) frontier (dot) com

  22. Beautiful colors.

    google: lnlarue

  23. I love the way you mixed those.

  24. I have heard of alima but never tried it. fabulous contest. thanks.

    good day.

  25. Thanks!!! ranza6980@gmail[dot]com

  26. Cool!

  27. I would LOVE LOVE LOVE to enter! :D Thanks so much for the awesome giveaway! I freaking love your blog! :D