Friday, March 25, 2011

Recent Beauty Business Acquisitions

There are a couple of recent developments in the beauty biz world--I have no idea what impact either of them may have, but they're worth noting. Walgreens has announced plans to acquire and its other sites including, and This acquisition is sure to strengthen Walgreens position as the largest drugstore chain in the U.S. The acquisition will cost Walgreens $429 million.

A more surprising development is Revlon's announcement that they are purchasing Mirage Cosmetics, the manufacturer of one of our favorite drugstore brands, Sinful. They also manufacture the Wild and Crazy nail polish line. The purchase price was not disclosed.


  1. Wow. I hope Revlon doesn't mess with Sinful too much. I love the colors and price! But I do hope they can expand distribution of Wild and Crazy. I desperately want to try it!

  2. This is exciting news! I would like to see Revlon do some fresh new colors for Sinful. Colors that aren't all new "old" colors.