Volvo is hoping to attract the attention of female car enthusiasts with the launch of three shades of nail polish, as well as a range of accessories, to match some of the colour options available for the brand new Volvo S60. The three shades available are Ember Black, Vibrant Copper and Cosmic White.
"Volvo is the first car maker in the world to market nail polish and car accessories to launch a new car," said Patricia Greene, S60 product manager at Volvo Cars Ireland. “The all-new Volvo S60 is an eye-catching car packed with style, attitude and driving pleasure and we wanted to offer our female target group with a touch of glamour for the launch of the new S60, as well as giving them an opportunity to further express their personalities.”
Volvo has also launched an exclusive collection of selected accessories and products designed to match the new S60, including an iPhone case, sunglasses, leather weekend bags, goatskin driving gloves, and a key-fob.
The Volvo S60 Merchandise Collection is available at Volvo dealers or via the online shop. The price for the pack of three nail polishes is €16.90 ($23.10 USD for a set of 3 shades) including VAT.