Monday, November 15, 2010

American Apparel Announces 12 New Shades

I haven't seen pictures of these yet, but the names and descriptions that are noted certainly sound promising! I know I'll be checking their site to see when they make their debut!

LOS ANGELES, Nov. 15, 2010 /PRNewswire/ -- American Apparel (Amex: APP), the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the addition of 12 new colors to its successful line of nail polish.

COMING SOON: CAMEO BLUE- ARMY JACKET- ECHO PARK- MANNEQUIN- ROUGE- RACCOON- PORT- BROWNSTONE- MAC ARTHUR PARK- CHOCOLATE MILK- TRENCHCOAT- AFRICAN VIOLET

The company's Made in the USA nail lacquer is now available in 48 colors. The 12 new shades take inspiration from simple and straightforward elements of both Angeleno and global culture, reflecting the ubiquitous nature of the T-shirt on which American Apparel built its brand. Echo Park, a new shade of concrete grey, and MacArthur Park, a muted mossy yellow, both reference neighborhoods where the company first opened stores and where many of its employees live. Others, like Trenchcoat and Army Jacket, are nods to iconic garments and their evocative, eponymous tones.

"Nail polish is our favorite category for exploring color. We planned on releasing only six new shades, but we felt so strongly about all of these that we decided to release a full dozen. It's difficult to pick a favorite--they all complement wardrobes in different ways. We can't wait to see the looks people create with them," said Marsha Brady, a creative director for American Apparel.

American Apparel Nail Lacquer has become one of the company's fastest-moving products. The two previous launches of colors quickly sold out worldwide. The consistency and quality of the polish has been universally noted in the reviews of the product and the company diligently oversaw the production process to ensure this standard again.

*Source

8 comments:

  1. Oh, can't wait for these! And I love the new hair! I meant to say something earlier.

    ReplyDelete
  2. Woohoo! I love the ones I have.

    ReplyDelete
  3. Looks they've already added the new colors for purchase on their site - I love Cameo Blue and Echo Park!

    ReplyDelete
  4. I am sosososo looking forward to getting my hands on these!

    ReplyDelete
  5. I don't have any of these yet but I love weird stinky green and yellow polishes. I am pleased that Marsha Brady is responsible for this :)

    ReplyDelete
  6. I love the American Apparel polish I have. The formula is pretty excellent. So I can't wait to see these.

    ReplyDelete
  7. KrisInPhilly~excited to get the ones I ordered! Thanks for the hair compliment :)

    my leetle nails~I keep waiting to see more photos or swatches, but I imagine they'll be showing up soon.

    April~I do too! AA makes some pretty polishes. Would like to see some other finishes in addition to their cremes though.

    Rachael~lots of pretty colors! I'll have to see some swatches though--may need to order more than my original 4!

    misscarley~I love the ones I've gotten in the past, nice application and some pretty unique shades.

    Rachel~they do make some "off" color shades, not for everyone on some of those, but I do like them also! Marcia, Marcia, Marcia!

    whateveramber~agreed. I've had no issues with their formula. One or two of them were a little on the thick side, but that was easy enough to remedy.

    ReplyDelete

Feel free to comment or just say hello! While I don't always have time to respond to each comment, I do read and appreciate all of them.

Related Posts Plugin for WordPress, Blogger...