Wednesday, September 1, 2010

Zoya Reveals "Spooning"

Zoya has come up with a revolutionary way to "try before you buy" at virtually no cost to you! Read about their new idea which allows you to purchase "spoons", or nail polish sample swatches at a minimal cost, which will be credited to your account for future polish and product purchases. The shipping is free on spoons, so it's a great way to "see" the color before you buy it.

Zoya Nail Polish wants to Spoon with you!

Do you REALLY love nail polish? Have you ever purchased a color online or from a color chart only to find that it doesn’t match the picture? Have you always wanted to be able to try on nail polish the way you do clothing?

Well, what if you could see EXACTLY how any Zoya color would look on YOU before you buy it? What if you could make sure you ALWAYS get your perfect pink? Or perfect red. Or purple! ANY color! Any shade, EVERY TIME! Well now you can...

Zoya presents a new way to shop for nail color - The Zoya Color Spoon!

Every incredible Zoya nail color made will now be available as a spoon so you can try it before you buy it! This is a revolution for the online nail polish consumer and salon and spa buyers alike who previously only had online color representations or printed color charts as a guide. Never before have you been able to try so much color for so little money out of pocket. This is same Zoya color that comes in the bottle poured into small nail shaped wells to create a tester color spoon - you can see every subtle detail of the color and hold it up to your nail to see exactly how it will look. Plus, the amount you pay for the spoons will be added to your account in the form of code that will be available for use on a future Zoya purchase and BONUS Zoya will ship the spoons to you at no charge. “It’s amazing that we will be able to do this for our customers - there really is nothing else like it in the nail polish market today” stated Leo Reyzis, VP of Marketing at Zoya.

So quit the color guessing game when purchasing nail color online and try any one of Zoya’s over 300 formaldehyde, toluene, dibutyl phthalate and camphor free, vegan friendly shades. Now you can be sure that the color you try is the exact same color you buy!

See it - Try it - Buy it!

Zoya Nail Spoons - $0.50 ea. (free shipping on all spoons - value of spoon(s) will be added to your account for a future purchase).

Zoya Nail Spoons will be available at starting September 1, 2010.

Here’s how it works...

Simply visit, select a color(s) to try, click on the coordinating Zoya Color Spoon option in the product ordering area to add the color spoon to your shopping cart. Order as many as you would like. After your order has been approved and processed, will ship your selected color spoons out for you to try and email you a confirmation along with your spoon value code (code will also be available under the “my account” section of so you never have to worry about losing it).*

* All Zoya Color Spoon sales are final. One time personalized spoon value code. Zoya Color Spoon value code can be applied to any polish or treatment item at Code cannot be used to purchase additional spoons.


  1. This is interesting...not sure if I would try it. I feel swatches online from bloggers are already pretty accurate. Unless it's a more obscure color, I might get a spoon. I was really curious about what spooning is though.

  2. I doubt very much if I would try that. I see the polishes on the blogs. I also know what shades look good on me. I just think it's a waste of money and mainly a waste of materials.

  3. I like the idea. Zoya has a pretty large catalog of colors. Bloggers do have tons of swatches but I've noticed that they are mostly swatches from collections from the last 2-3 years. Also the majority of Zoya's consumers might not be aware that you can look online for swatches.

    When I move back to the states I'm going to give this a try and look for some colors I've never seen swatches of.

  4. I am absolutely interested in this. Although blogger swatches are wonderful, I am still surprised sometimes with how the polish ends up looking on my own hands. I would like to try these on each new collection. Man, I still can't even swap out that bottle of Richelle I bought some time ago.

  5. sounds like an innovative, consumer friendly idea.

    but i think it's really harmful for the environment! all the plastic used to manufacture the spoons that people are just gonna throw away. and it's basically 'free' so it encourages waste. not to mention the materials used in shipping!