Above & Below: I used 2 coats on this one, again touching up a few streaks after the first coat. The formula was slightly thick, and dried relatively fast. These photos were taken outdoors under partly sunny skies.
Below: This photo was taken indoors with a flash, so the color is washed out. I wanted to show you the satin finish that both this one and Haute as Hello have. It's not nearly as matte or flat as a true neon, but it does lack the glossy finish that many Essie's have. I actually like it this way, but you could certainly add a clear top coat if you wanted a shinier finish.
Essie describes this shade as a hot supercharged pink, and I'd have to agree with that description. Both this shade and Haute as Hello definitely have a glow to them and really pop even with a slight tan. From the three shades I've tried so far, this is a very nice collection of summer shades. There are 4 shades that are quite bold, and 2 that appear in the bottle at least, to be a little more subtle (Miss Matched and Demure Vixen).