Saturday, January 9, 2010

American Apparel Polishes: Rose Bowl, Palm Springs & Office

Above: Rose Bowl is a subtle Carnation pink shade with slight salmon undertones.
Below: Palm Springs is a flesh-toned shade that could also be considered a very pale melon.
Below: Office is a true Mint green. It's more subtle than Chanel Jade, and less blue-toned than Essie's Mint Candy Apple. All photos are shown using 2 coats.
Tonight I'm starting in on the reader requests I received when I posted a photo of the American Apparel polishes I received earlier this week, and I'll be posting more tomorrow. You can view my original post here. I'd like to state for that record that I don't enjoy using pastel cremes, because I find them difficult to apply, which is evident in the photos. That's not to say I don't like the way they look (on other people!), however. I did find the formula on all three of these to be slightly thicker than I prefer, so I've since added thinner to them and that seems to have solved the problem. Delaynee requested the 3 I'm showing tonight, Rose Bowl, Palm Springs and Office. Cali369, Kelsey and Lucy also wanted to see Office, so once again, Mint green is a popular shade.

A little information about this new line from American Apparel...other than the slightly thick formula, I had no issues with these. I love the bottle shape, they are full sized at 0.5 fl. oz., and they retail for $6.00 each. I ordered mine online and signed up for their newsletter, which gave me 15% off. I believe they're priced the same in-store, but you have the option there of getting them 3/$15.00. The brush is a little on the narrow side, but it didn't cause a problem. The handle is shorter and smaller in diameter than most polishes. It felt very dainty and delicate in my hand during the application. In fact, I couldn't find a handle in my collection that was this small. Again, not a problem, just an observation.

Here's a portion of the press release which discusses the naming of some of the colors. I think the shades are quite unusual, and after reading this, I understand a little more about how they came up the colors.

Each of the 18 colors in the primary offering evokes an important part of American Apparel. One is the color of raw cotton, while another--a minty green color called Office--was matched to the color of an accounting notepad found on the seventh floor of American Apparel's headquarters. Factory Grey is the actual shade used to paint all floors of the company's manufacturing operations, while Hassis--dark black--is a nod to American Apparel's Jewish roots. Even the collection's custom shade of red, "Downtown L.A.", took the area where the factory is located as it's inspiration.

It's refreshing to me that they put so much thought and meaning into the names and shades. In my world, everything has to have a meaning, and 'why' is a constant question! It will be interesting to see if they bring out additional shades in the future. By calling it 'the primary offering', it gives me hope that they will.

8 comments:

  1. Yay! I think these look super cute on you, even though they're hard to work with. I love all of these! Thank you for getting to them so quickly, and I thought I was going to need "Office" - now I'm positive of it!

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  2. I really like Office, but I'm eager to see Mount Royal.

    Just an FYI, you can buy them 3/$15 on the website too: http://store.americanapparel.net/nailphpac.html?cid=1056

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  3. I love these colors and my luck stinks there are no AA's here so I guess I'll have to order online.

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  4. i have a feeling i will be buying some polishes soon...hehe =P

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  5. Oooh, a "new" brand! Shiny!
    Can't wait to see the rest of them.
    Thanks for the swatches :).

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  6. Damn I want some of those polishes! There expensive in the UK though. Here there £5 which is approx $12. There is two I really want though so might just have to ignore the price!

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  7. these colours look so pretty on you Mary very nice

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